Bio
Hi, I am Nuno Reis
A product-minded digital leader with over a decade of experience at the intersection of design, engineering, and innovation.
As a Senior Manager at Deloitte Digital, I’ve led global teams delivering high-impact experiences for brands like LEGO, Dyson, Diageo, and Linklaters. My work blends frontend architecture, UX systems, and strategic product thinking — now with a growing focus on ethical AI transformation.
I speak English, Portuguese, and Spanish, and thrive on building human-centred solutions with clarity, purpose, and scale.
When I am not working I like to play tennis, play guitar, go to the movies or travelling.
LatesT Articles
Agentic Commerce and Smart Catalogues: A Critical Review of Ocula and ReFiBuy
Agentic commerce is changing how products are discovered and selected by AI agents, not humans. This article offers a critical review of Ocula and ReFiBuy, two emerging tools designed to make e-commerce product catalogues more discoverable, interpretable and competitive in AI-mediated shopping journeys — and explains when merchants should (and should not) adopt them.
Universal Commerce Protocol (UCP): Engineering the Backbone of Agentic Commerce
The Universal Commerce Protocol (UCP) is a new open standard designed to enable agentic commerce at scale. This article explains how UCP works, why it matters for AI engineers and architects, and how it reshapes payments, checkout, and machine-driven commerce.
AI Weekly News: Week of February 2–6, 2026
“Weekly AI News (Feb 2–6, 2026): Snowflake & OpenAI strike $200M agentic AI deal; Mozilla launches one-click AI privacy tool for Firefox; new personal AI agent platform from Crypto.com; international AI safety report stresses deepfake risks; Alibaba invests heavily in AI chatbot engagement.”
Stay ahead of the AI Curve - With Purpose!
I share insights on strategy, UX, and ethical innovation for product-minded leaders navigating the AI era
No spam, just sharp thinking here and there
My experience in a nutshell
Want the Full Picture?
Senior Manager, Deloitte Digital
Led cross-functional digital teams delivering products for companies like LEGO, Dyson, Diageo & Linklaters
Full-Stack & UX Expertise
Combining frontend architecture (Next.js, React), design systems (Figma) and SEO (Hubspot, Semrush)
AI & Strategy Track
Currently focusing on ethical AI transformation, product leadership, and innovation governance
Multilingual, Multicultural
Worked across the UK, Portugal, Spain and South East Asia. Fluent in English, Portuguese and Spanish
Cross-Functional Leadership
I help organisations design meaningful, scalable digital experiences in a cross-functional and cross-cultural environment