Bio
Hi, I am Nuno Reis
A product-minded digital leader with over a decade of experience at the intersection of design, engineering, and innovation.
As a Senior Manager at Deloitte Digital, I’ve led global teams delivering high-impact experiences for brands like LEGO, Dyson, Diageo, and Linklaters. My work blends frontend architecture, UX systems, and strategic product thinking — now with a growing focus on ethical AI transformation.
I speak English, Portuguese, and Spanish, and thrive on building human-centred solutions with clarity, purpose, and scale.
When I am not working I like to play tennis, play guitar, go to the movies or travelling.
LatesT Articles

From “Human-in-the-Loop” to “Human-in-the-Lead”: A Strategic Framework for AI Adoption
Human-in-the-Lead is emerging as a new strategic framework for AI adoption. Learn how organisations can move beyond Human-in-the-Loop models to lead AI systems through governance, strategy, and innovation.

AI Weekly News: Week of March 9–13, 2026
Weekly AI News (Mar 9–13 2026): OpenAI launches GPT-5.4 with computer-use capabilities, Nvidia invests in Mira Murati’s Thinking Machines Lab, UK AI firm Nscale raises $2B, Canal+ adopts generative AI production tools, and Meta delays its Avocado model.

The 4 Operating Models for AI in Large Organisations
Explore the four core AI operating models used by large organisations — Central CoE, Embedded Squads, Platform Enablement, and Federated Ownership — and learn how leaders structure AI for enterprise-scale value creation.
Stay ahead of the AI Curve - With Purpose!
I share insights on strategy, UX, and ethical innovation for product-minded leaders navigating the AI era
No spam, just sharp thinking here and there
My experience in a nutshell
Want the Full Picture?
Senior Manager, Deloitte Digital
Led cross-functional digital teams delivering products for companies like LEGO, Dyson, Diageo & Linklaters
Full-Stack & UX Expertise
Combining frontend architecture (Next.js, React), design systems (Figma) and SEO (Hubspot, Semrush)
AI & Strategy Track
Currently focusing on ethical AI transformation, product leadership, and innovation governance
Multilingual, Multicultural
Worked across the UK, Portugal, Spain and South East Asia. Fluent in English, Portuguese and Spanish
Cross-Functional Leadership
I help organisations design meaningful, scalable digital experiences in a cross-functional and cross-cultural environment
