{"id":2274,"date":"2025-08-06T20:16:32","date_gmt":"2025-08-06T20:16:32","guid":{"rendered":"https:\/\/nuno.digital\/por-que-a-estrategia-de-ia-falha-sem-pensamento-de-produto-e-como-resolver\/"},"modified":"2025-10-31T23:30:36","modified_gmt":"2025-10-31T23:30:36","slug":"por-que-a-estrategia-de-ia-falha-sem-pensamento-de-produto-e-como-resolver","status":"publish","type":"post","link":"https:\/\/nuno.digital\/pt-pt\/por-que-a-estrategia-de-ia-falha-sem-pensamento-de-produto-e-como-resolver\/","title":{"rendered":"Por que a estrat\u00e9gia de IA falha sem pensamento de produto \u2014 e como resolver"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2274\" class=\"elementor elementor-2274 elementor-648\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6342bd7f e-flex e-con-boxed e-con e-parent\" data-id=\"6342bd7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-136afe5 elementor-widget elementor-widget-heading\" data-id=\"136afe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. A armadilha do hype da IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238f1ab5 elementor-widget elementor-widget-text-editor\" data-id=\"238f1ab5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"wp-block-heading\"><span style=\"font-size: 1rem;\">A ado\u00e7\u00e3o de IA est\u00e1 em crescimento \u2014 mas a maioria das organiza\u00e7\u00f5es ainda a aborda como uma instala\u00e7\u00e3o tecnol\u00f3gica, n\u00e3o como uma transforma\u00e7\u00e3o empresarial. De acordo com <\/span><a style=\"background-color: #1f1f2e; font-size: 1rem;\" href=\"https:\/\/sloanreview.mit.edu\/article\/why-so-many-high-profile-digital-transformations-fail\/\" target=\"_blank\" rel=\"noreferrer noopener\">MIT Sloan<\/a><span style=\"font-size: 1rem;\">, mais de 70% dos esfor\u00e7os de transforma\u00e7\u00e3o digital ficam aqu\u00e9m \u2014 e a IA n\u00e3o \u00e9 exce\u00e7\u00e3o.<\/span><\/h2>\n<p><\/p>\n<p>A verdade? A estrat\u00e9gia de IA falha quando lhe falta pensamento de produto. Torna-se uma solu\u00e7\u00e3o \u00e0 procura de um problema, sem clareza sobre o valor para o utilizador, experimenta\u00e7\u00e3o ou integra\u00e7\u00e3o a longo prazo.  <\/p>\n<p><\/p>\n<p>Neste artigo, vou explorar:<\/p>\n<p><\/p>\n<ul class=\"wp-block-list\">\n<li style=\"list-style-type: none;\">\n<ul class=\"wp-block-list\"><\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Por que as iniciativas tradicionais de IA t\u00eam dificuldades<\/li>\n<li>Como uma mentalidade de produto pode remodelar a transforma\u00e7\u00e3o de IA<\/li>\n<li><span style=\"background-color: transparent;\">Uma estrutura pr\u00e1tica para aplicar hoje<\/span><\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d63e01d elementor-widget elementor-widget-heading\" data-id=\"d63e01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. O problema: pensamento tecnol\u00f3gico primeiro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71eaa96 elementor-widget elementor-widget-heading\" data-id=\"71eaa96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.1 Muitas iniciativas de IA come\u00e7am assim:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7a81dc elementor-widget elementor-widget-text-editor\" data-id=\"a7a81dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: transparent;\">A lideran\u00e7a ouve falar do ChatGPT, fica entusiasmada<\/span><\/p>\n<ul>\n<li> Um fornecedor ou projeto-piloto \u00e9 contratado<\/li>\n<li>Um chatbot ou motor de previs\u00e3o \u00e9 constru\u00eddo&#8230;<\/li>\n<li>E 6 meses depois, a equipa segue em frente. Nada permanece! <\/li>\n<\/ul>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffe738 elementor-widget elementor-widget-heading\" data-id=\"3ffe738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.2 O que est\u00e1 em falta?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9882be8 elementor-widget elementor-widget-text-editor\" data-id=\"9882be8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Sem respons\u00e1vel de produto claro<\/li>\n<li>Sem valida\u00e7\u00e3o ou itera\u00e7\u00e3o do utilizador<\/li>\n<li>Nenhum objetivo estrat\u00e9gico al\u00e9m de &#8220;devemos fazer IA&#8221;<\/li>\n<li style=\"list-style-type: none;\"> <\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6686104 elementor-widget elementor-widget-heading\" data-id=\"6686104\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. A mudan\u00e7a: trazer pensamento de produto para a estrat\u00e9gia de IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2761dfa elementor-widget elementor-widget-text-editor\" data-id=\"2761dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>O pensamento de produto trata de resolver problemas reais para utilizadores reais \u2014 n\u00e3o de entregar c\u00f3digo ou modelos apenas por entregar. Na transforma\u00e7\u00e3o de IA, significa: <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e8b9b26 e-con-full e-flex e-con e-child\" data-id=\"e8b9b26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-42fd54f e-con-full e-flex e-con e-child\" data-id=\"42fd54f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-552eb11 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"552eb11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-project-diagram\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M384 320H256c-17.67 0-32 14.33-32 32v128c0 17.67 14.33 32 32 32h128c17.67 0 32-14.33 32-32V352c0-17.67-14.33-32-32-32zM192 32c0-17.67-14.33-32-32-32H32C14.33 0 0 14.33 0 32v128c0 17.67 14.33 32 32 32h95.72l73.16 128.04C211.98 300.98 232.4 288 256 288h.28L192 175.51V128h224V64H192V32zM608 0H480c-17.67 0-32 14.33-32 32v128c0 17.67 14.33 32 32 32h128c17.67 0 32-14.33 32-32V32c0-17.67-14.33-32-32-32z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEnquadramento do problema\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQue decis\u00e3o ou comportamento central deve a IA apoiar?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb173a elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"4cb173a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm89.6 32h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-74.2-60.2-134.4-134.4-134.4z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tCentralidade no utilizador\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQuem interage com a IA? Onde est\u00e1 a UX? \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed26bf3 e-con-full e-flex e-con e-child\" data-id=\"ed26bf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c668b99 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c668b99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle-notch\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M288 39.056v16.659c0 10.804 7.281 20.159 17.686 23.066C383.204 100.434 440 171.518 440 256c0 101.689-82.295 184-184 184-101.689 0-184-82.295-184-184 0-84.47 56.786-155.564 134.312-177.219C216.719 75.874 224 66.517 224 55.712V39.064c0-15.709-14.834-27.153-30.046-23.234C86.603 43.482 7.394 141.206 8.003 257.332c.72 137.052 111.477 246.956 248.531 246.667C393.255 503.711 504 392.788 504 256c0-115.633-79.14-212.779-186.211-240.236C302.678 11.889 288 23.456 288 39.056z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tEntrega iterativa\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPodemos testar, aprender e refinar o modelo ao longo do tempo?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c905aa5 elementor-view-default elementor-position-block-start elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"c905aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-money-bill\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M608 64H32C14.33 64 0 78.33 0 96v320c0 17.67 14.33 32 32 32h576c17.67 0 32-14.33 32-32V96c0-17.67-14.33-32-32-32zM48 400v-64c35.35 0 64 28.65 64 64H48zm0-224v-64h64c0 35.35-28.65 64-64 64zm272 176c-44.19 0-80-42.99-80-96 0-53.02 35.82-96 80-96s80 42.98 80 96c0 53.03-35.83 96-80 96zm272 48h-64c0-35.35 28.65-64 64-64v64zm0-224c-35.35 0-64-28.65-64-64h64v64z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tValor de neg\u00f3cio\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEst\u00e1 alinhado com os KPIs de clientes ou opera\u00e7\u00f5es?\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa72aa0 elementor-widget elementor-widget-heading\" data-id=\"fa72aa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Uma estrutura simples: modelo em camadas da estrat\u00e9gia de IA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56b3781 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"56b3781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tQuer evitar o cemit\u00e9rio de pilotos?\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Key Takeaway<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b48b59 elementor-widget elementor-widget-heading\" data-id=\"3b48b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.1 Comece com esta abordagem de 4 camadas:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a26b48 elementor-widget elementor-widget-text-editor\" data-id=\"1a26b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Camada de prop\u00f3sito:\n<ul>\n<li>Alinhar a IA com os OKRs do neg\u00f3cio<\/li>\n<li>Definir valor para clientes e opera\u00e7\u00f5es<\/li>\n<\/ul>\n<\/li>\n<li>Camada de pessoas:\n<ul>\n<li>Identificar stakeholders e decisores<\/li>\n<li>Mapear necessidades dos utilizadores e impacto da mudan\u00e7a<\/li>\n<\/ul>\n<\/li>\n<li>Camada de produto:\n<ul>\n<li>Enquadrar o caso de uso de IA como um produto<\/li>\n<li>Atribuir um respons\u00e1vel de produto ou l\u00edder de estrat\u00e9gia<\/li>\n<\/ul>\n<\/li>\n<li>Camada de plataforma:\n<ul>\n<li>Selecionar stack tecnol\u00f3gica, pipelines de dados e salvaguardas \u00e9ticas<\/li>\n<li>Planear para escala e governan\u00e7a<\/li>\n<\/ul>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b942142 elementor-widget elementor-widget-heading\" data-id=\"b942142\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TL;DR \u2013 Como Fazer a Sua Estrat\u00e9gia de IA Vingar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3386dfa elementor-widget elementor-widget-text-editor\" data-id=\"3386dfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>N\u00e3o se limite a &#8220;fazer IA&#8221; \u2014 defina resultados do produto.<\/li>\n<li>Atribua l\u00edderes orientados a produto, n\u00e3o apenas cientistas de dados.<\/li>\n<li>Integre governan\u00e7a, UX e itera\u00e7\u00e3o no seu roadmap.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a138cd elementor-widget elementor-widget-heading\" data-id=\"4a138cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos falar de estrat\u00e9gia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f35f38 elementor-widget elementor-widget-text-editor\" data-id=\"7f35f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Atualmente, trabalho na interse\u00e7\u00e3o de IA, UX e lideran\u00e7a de produto, ajudando organiza\u00e7\u00f5es a tomar decis\u00f5es tecnol\u00f3gicas respons\u00e1veis e de alto impacto. Se est\u00e1 a navegar numa transforma\u00e7\u00e3o de IA ou a planear uma \u2014 <a style=\"color: #0ef1af;\" href=\"htpps:\/\/nuno.digitalcontact\" target=\"_blank\" rel=\"noreferrer noopener\">entre em contacto<\/a> ou siga o blog para mais perspetivas: <\/p>\n<ul>\n<li><a style=\"color: #0ef1af;\" href=\"htpps:\/\/nuno.digitalabout\" target=\"_blank\" rel=\"noreferrer noopener\">Sobre Mim<\/a><\/li>\n<li><a style=\"color: #0ef1af;\" href=\"htpps:\/\/nuno.digitalcategory\/ux-intelligent-interfaces\" target=\"_blank\" rel=\"noreferrer noopener\">Categoria do blog UX e interfaces inteligentes<\/a><\/li>\n<li><a style=\"color: #0ef1af;\" href=\"htpps:\/\/nuno.digital#newsletter\" target=\"_blank\" rel=\"noreferrer noopener\">Subscri\u00e7\u00e3o da newsletter<\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6d0bd e-flex e-con-boxed e-con e-parent\" data-id=\"5a6d0bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9575c8 elementor-widget elementor-widget-heading\" data-id=\"f9575c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agradecimentos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-373bb71 elementor-widget elementor-widget-html\" data-id=\"373bb71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\tFoto em destaque por <a href=\"https:\/\/unsplash.com\/@snapsbyclark?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Clark Van Der Beken<\/a> no <a href=\"https:\/\/unsplash.com\/photos\/white-and-black-polka-dot-textile-mcCAFvlzZFQ?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a>\n      \t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb48feb e-flex e-con-boxed e-con e-parent\" data-id=\"fb48feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46b63b5a elementor-widget elementor-widget-heading\" data-id=\"46b63b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Para mais informa\u00e7\u00f5es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0bbfd elementor-widget elementor-widget-text-editor\" data-id=\"3c0bbfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Publicado originalmente em <a class=\"\" href=\"https:\/\/nuno.digital\/pt-pt\/\" target=\"_new\" rel=\"noopener\" data-start=\"3241\" data-end=\"3277\">nuno.digital<\/a>. Siga-me no <a class=\"\" href=\"https:\/\/linkedin.com\/in\/nunobreis\" target=\"_new\" rel=\"noopener\" data-start=\"3292\" data-end=\"3337\">LinkedIn<\/a> para obter mais informa\u00e7\u00f5es sobre estrat\u00e9gia e inova\u00e7\u00e3o em IA. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A maioria das estrat\u00e9gias de IA falha n\u00e3o por causa da tecnologia \u2014 mas porque lhes falta pensamento de produto. Neste artigo, exploramos por que a implementa\u00e7\u00e3o de IA falha, como alinhar a transforma\u00e7\u00e3o digital com o valor de neg\u00f3cio e como uma mentalidade de produto pode transformar projetos-piloto em sucesso escal\u00e1vel. Um guia pr\u00e1tico para estrategistas de IA, l\u00edderes de produto e equipas de inova\u00e7\u00e3o.<\/p>","protected":false},"author":1,"featured_media":2706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAow74HBDA:productID":"","footnotes":""},"categories":[409],"tags":[410,412,361,413,411],"class_list":["post-2274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia-e-transformacao-de-ia","tag-estrategia-de-ia","tag-falha-na-implementacao-de-ia","tag-pensamento-de-produto","tag-sucesso-de-ia-a-longo-prazo","tag-transformacao-digital"],"_links":{"self":[{"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/posts\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":3,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"predecessor-version":[{"id":2278,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/posts\/2274\/revisions\/2278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/media\/2706"}],"wp:attachment":[{"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuno.digital\/pt-pt\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}