About me
Product-minded digital strategist blending design, engineering and innovation - now shaping responsible AI transformation
What i do
I’ve spent over a decade leading design and engineering teams across global brands like LEGO, Diageo, Dyson and Deloitte.
My focus today is helping organisations design meaningful, scalable digital experiences – particularly where AI, product strategy, and user experience intersect.
AI Strategy & Governance
UX & Product Thinking
SEO & Performance
Cross-Functional Leadership
Journey
October 2025
Enrolled
AI Leadership
Alumni
2020-2021
Senior Manager
Deloitte Digital
Senior Engineering Manager
2018-2019
Web and Native Design And Development
Barcelona, Spain
Web and Native Design And Development
2016-2018
Web Developer & UI/UX Designer
East Timor
Frontend Developer and UI/UX Designer
2015-2016
Web designer & developer
Madrid, Spain
Web Designer and developer
2014-2015
Graphic Designer
Lisbon, Portugal
Freelance Graphic Designer
My Approach
Clarity
I simplify complexity through design and business strategy
Integrity
I deeply believe in responsible and human-centered AI
Perspective
I’ve worked across cultures and industries – from legal-tech, to fin-tech and e-commerce
Want the full story?
View or download my full CV to explore the full range of work I've led
When I am not working
I’m originally from Portugal 🇵🇹, fluent in Spanish 🇪🇸 and based in London 🇬🇧.
When I’m not designing systems or shaping AI strategy, you’ll find me