About me
Product-minded digital strategist blending design, engineering and innovation - now shaping responsible AI transformation
What i do
I’ve spent over a decade leading design and engineering teams across global brands like LEGO, Diageo, Dyson, Linklaters and Deloitte.
My focus today is helping organisations design meaningful, scalable digital experiences – particularly where AI, product strategy, and user experience intersect.
AI Strategy & Governance
UX, Dev & Product Thinking
SEO & Performance
Cross-Functional Leadership
Journey
LSE AI Leadership Cohort
Senior Engineering Manager
Web and Native Design And Development
Frontend Developer and UI/UX Designer
Web Designer and developer
Graphic Designer
My Approach
Clarity
I simplify complexity through design and business strategy
Integrity
I deeply believe in responsible and human-centered AI
Perspective
I’ve worked across cultures and industries – from legal-tech, to fin-tech and e-commerce
Want the full story?
View or download my full CV to explore the full range of work I've led
When I am not working
I’m originally from Portugal 🇵🇹, fluent in Spanish 🇪🇸 and based in London 🇬🇧
When I’m not designing systems or shaping AI strategy, you’ll find me: