Insights at the intersection of AI, Product & Ethics

This is where I share practical thinking, strategic frameworks, and personal reflections on how we build smarter, fairer, and more meaningful digital experiences — especially as AI becomes a central part of how we design and deliver.

No spam. No jargon. Just ideas that move us forward.

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AI Tools
nunobreis@gmail.com

Agentic Commerce and Smart Catalogues: A Critical Review of Ocula and ReFiBuy

Agentic commerce is changing how products are discovered and selected by AI agents, not humans. This article offers a critical review of Ocula and ReFiBuy, two emerging tools designed to make e-commerce product catalogues more discoverable, interpretable and competitive in AI-mediated shopping journeys — and explains when merchants should (and should not) adopt them.

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Stay ahead of the AI Curve - With Purpose!

I share insights on strategy, UX, and ethical innovation for product-minded leaders navigating the AI era.

No spam, just sharp thinking here and there.

Level up your thinking on AI, Product & Ethics

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No hype. No jargon. Just thoughtful, real-world reflections - built for digital leaders and curious minds.

Ocasionally, I’ll share practical frameworks and tools you can apply right away.