
agentic shopping
From Schemas to MCPs: Engineering AI Product Discoverability for Agentic Shopping
Learn how to engineer AI product discoverability via Model Context Protocols (MCPs) in the age of agentic shopping — a practical guide for brands.

Learn how to engineer AI product discoverability via Model Context Protocols (MCPs) in the age of agentic shopping — a practical guide for brands.

Discover how to future-proof your brand with a scalable AI strategy. Learn why solid SEO foundations enable Generative Engine Optimisation (GEO), how APIs and the Model Context Protocol prepare you for agentic shopping, and why brands must be discoverable by both humans and AI agents.
Ocasionally, I’ll share practical frameworks and tools you can apply right away.